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The best free social media management tools of 2023

Are you looking for the best free social media management tools? Look no further! In this blog post, we will explore four of the best tools that are available for free.

  1. Hootsuite: This tool is a popular choice among social media managers, and for good reason. It offers a wide range of features, including the ability to schedule posts, track performance, and collaborate with your team. The free plan allows you to manage up to three social media accounts and includes basic analytics.

  2. Buffer: Another popular choice, Buffer offers a simple and user-friendly interface that makes it easy to schedule and publish posts across multiple social media platforms. The free plan allows you to connect up to three social media accounts and includes basic analytics.

  3. Zoho Social: This tool is great for small businesses and offers a range of features, including the ability to schedule posts and track performance. The free plan allows you to connect up to three social media accounts and includes basic analytics.

  4. HubSpot Social Media: This tool is part of the larger HubSpot platform, which offers a range of marketing and sales tools. The social media component allows you to schedule and publish posts, track performance, and collaborate with your team. The free plan allows you to connect up to three social media accounts and includes basic analytics.

Overall, all of these tools are great options for managing your social media presence. Hootsuite and Buffer are both well-known and widely used, and offer a good balance of features and ease of use. Zoho Social is a great option for small businesses, and HubSpot Social Media is a good choice if you are already using other tools in the HubSpot platform.


Ultimately, the best tool for you will depend on your specific needs and preferences. Consider the features and limitations of each tool, and give them a try to see which one works best for you and your team.

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