The best free Analytics & tracking tools.
Where creativity was once the most important aspect in marketing, data might now have taken over. Marketing analytics has become a vital part of modern day marketing and using one of the free marketing analytics & tracking tools listed below could really give you an edge over your competition.
Why should you use free marketing analytics tools?
Marketing analytics is basically analyzing your user data in order to create more targeted and tailored website content and messages for your target group. Not only can this be a valuable asset for a company, but it also helps users to filter out irrelevant content. No-one wants to see content that is in no way relevant to who you are or what you do.
There are several free marketing analytics tools that can help you to collect user data. The most common and often used platform is Google Analytics. Google Analytics is a great tool for basic user analytics and the best part is, is that it's free up to 10 million website hits per month. Other free marketing analytics tools like Segment, Amplitude and Hotjar are more specific tools that can be used for a more in-depth marketing analytics.
There are also some powerful free visualisation tools that can help you to efficiently visualize and present the data that you've gathered into customized dashboards. Two tools that allow you to create these data dashboards are: Databox and Google Data Studio.
Whether you've never collected any user data before, or are already a marketing-analytics pro, there are some great free marketing analytics tools out there that can help you to step-up your data game and boost your customer experience.
So if you want to take your marketing to the next level, start gathering and visualizing your data with one of the great free marketing analytics tools above. 👆