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Mailchimp Analytics


Make your data digestible, easily to monitor trends, track performance, and create better campaigns.

Real-time reports

Industry benchmarking

Mobile App

average rating is 4 out of 5, based on 1780 votes, ratings (TrustRadius)

Product information:

See what’s working for your business

Mailchimp makes your data digestible, so it’s easy to monitor trends, track performance, and create better campaigns as you go.

All your marketing data in one place

Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget.


Better understand your audience

Our growth, engagement, and revenue reports will help you learn more about the behavior of your audience. You can easily find out who has interacted with your marketing, and whether they’ve clicked, bought, or downloaded, so you can create more content that resonates with them.


See how your emails stack up against the competition

Compare your open, click, and unsubscribe rates to your industry peers. Benchmarks appear in your email reports so you can see what's working and what could improve.


Monitor ROI with our detailed revenue reports

Track sales from a click in your campaign all the way to purchase. Find out which customers made a purchase after opening your campaign, see what they bought, and how much money your campaign has earned.

Free features:

Up to 2000 contacts

Audience dashboard

Audience segmentation

Basic reports

1 user


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