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Google Tag Manager


Use Google Tag Manager to manage tags on your site. Without editing your site code.

Create tags

Manage all your tags

Easy to use

average rating is 4.5 out of 5, based on 168 votes, ratings (TrustRadius)

Product information:

Tags made easy.

Manage all your tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management – for free.


Increase your agility.

Efficiently add and update your own tags to better understand conversions, site analytics and more.


Integrate easily.

Tag Manager supports and integrates with all Google and third-party tags.


Put your mind at ease.

Error checking, security features and speedy tag loading ensure that all your tags work.


Collaborate across your team.

Improve collaboration across your business. Features like workspaces, granular access controls and support for multi-environment testing mean that marketing and IT can work together efficiently.


Dive into the details.

Get access to features like easy preview and debug tools, auto-event triggers and a user-friendly interface to help you manage your tags

Designed to work together.

Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency.

Free features:

Unlimited tags

Unlimited triggers

Up to 3 workspaces

Unlimited integrations

Rule based-triggers


Free 14-day trial of

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