We’re all searching for something.
The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. It’s perhaps one of the best but most underutilised sources of research for content ideas. Until now...Read on to learn how to get the best out of this tool.
Consumer Insight for PR in the Age of Google.
This is search insight that could and should be used by any marketing team. Creative, PR, Content, SEO.
So we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.