Measure All Your Marketing in One Place
Start making smarter, data-backed decisions with HubSpot’s integrated analytics.
Tie every marketing interaction to closed revenue.
Track the complete customer lifecycle, from anonymous visitor to loyal customer.
Break down any report by the contact or company-level properties in your database or CRM to discover key trends in your data over time. Create events to track actions taken on your website so you can understand visitors’ behavior and trigger automation workflows.
Then close the loop on your marketing efforts with multi-touch revenue attribution so you can get credit for your campaigns’ impact and double down on the content that works best.
Analyze your site’s performance with key website metrics.
Measure both the quantity and quality of traffic you’re getting to your website as a whole, or on a page-by-page basis.
Analyze how each of your pages are performing, and identify which traffic sources bring in the most website sessions, contacts, and customers over time. Filter your analytics by country or a specific URL structure — then drill down into each source to see the individual contacts and companies it’s generating and compare key metrics like sessions and conversion rates.
Get detailed reports for each of your marketing channels.
With HubSpot, analytics are built into everything you do, right out of the box.
See detailed reports for every one of your marketing assets, from website and landing pages, to emails, blog posts, social media accounts, calls-to-action, and more. Then add any report to your dashboard so you’re tracking your most critical metrics all in one place — and can easily share those insights with the rest of your team.