Get to know your customers.
Get a deeper understanding of your customers. Google Analytics gives you the free tools that you need to analyse data for your business in one place.
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products and more.
Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.
Dive into the details.
Get the most out of your data with features like analytics intelligence, detailed reporting and so much more.
Designed to work together.
Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.